If you are with a Network Marketing home based business you probably started out in a blaze of enthusiasm only to find there was no home based business marketing program to go with it. You probably also found that most people you talked to did not share your enthusiasm about the opportunity you were offering. And maybe your up line didn’t have any skills to offer you either, not that they told you that at the time, right?
I had a similar experience, in fact that exact experience. You not only feel let down, you feel cheated. Or at least I did. I was so excited to get into the network marketing opportunity I joined (and it wasn’t that cheap either) that I just assumed there would be a complete home based business marketing training program to go with it. I was ready to do anything and soak up every little detail of what I was being told to do. After all they did say “complete turn-key system”.
It wasn’t until after I got started that I found out that the team I joined, although very successful, didn’t really know that much about marketing on the internet. They had heard of a few things that others were doing with reasonable success and he shared those, but he didn’t know the details, or really have a plan to offer me.
Their success did not revolve around home based business marketing knowledge as I had expected, but had more to do with good timing with the business opportunity, a down line who were not fully positioned and were therefore handing up sales, and a couple keywords that they had managed to build their whole business around using pay-per-click advertising.
An amazing outcome, but not an overall marketing strategy that could be shared to the benefit of others. Pay-per-click is a powerful method, but can be very expensive if you don’t have a very good understanding of how to use it – and there is a lot more to marketing on the internet.
I knew I had to go elsewhere for help so I started scanning the internet for answers – probably like you are now, and to my great relief I found that the answers were there. The marketing training I was after did exist.
What is needed by network marketers is training that focuses on getting traffic to your website or lead capture page.
It needs to cover:
Building your list
These are some of the basics and they apply to internet marketing in general but if you can get a program that is focused primarily on generating leads, it will be most beneficial. I found that there were a lot of different training systems on offer for home based business marketing and that the best option was to choose one targeted at getting fast traffic.