Sign Marketing Guide For Your Construction Company

As a contractor or foreman, you may not need to “advertise” your business in a typical way (radio, TV, etc.). Your business grows with the reputation of word of mouth from happy clients leading to increased business. The problem with word of mouth, however, is that it is out of your control. However, one effective form of advertising that you can control is signage. There are a variety of sign products that you can use to market your construction company – here are a few choices.

Vinyl Banners – Because your construction company may not have the actual storefront, it is important to market where you are most visible: at work sites. If your client agrees, place a large vinyl banner in front of your construction site that shows that you are a business that does (or is doing) construction work. If your client disagrees with this, hang a banner in your work trailer when the build is in process. Vinyl banners are very affordable and generate a lot of buzz and attention. Your work must speak for itself, so attract attention in a big way by displaying a special banner.

Window Signs – If your business does have a storefront (or at least a business chain), you will need some form of window signboard to identify it. You don’t have to have a big look to attract customers because your office might be in a large building, but if someone searches for your physical location, they need to know that they are in the right place. Choose traditional forms of business nameplate such as window letters or even something more formal like carved glass to identify your business – print your name, your logo if you have it, and your telephone number.

Car Magnets – Every construction business has at least one work truck that is used to transport material to and from work, so take advantage of this amazing mobile marketing opportunity! Special car magnets in the tailgate and the doors of your truck will identify them as part of your fleet. In many cases, the state transportation department requires you to include your DOT number on your work vehicle, and you may also have a license number or fleet identification, so car signs are a good way to achieve this result. In addition, always register your business name and telephone number if potential customers see your signage.

Car-Decals Car Decals can be as big or as small as you want. They are good for advertising on large trailers, because they apply directly to the body and are much lighter than car magnets. Use the side of your trailer to showcase the quality of your work and your professionalism.

If you have a limited advertising budget, remember that the price of a sign generally varies depending on the size and material used. There are products available to meet every budget, and signage pays for itself with the business it will produce, so take your construction company to the next level by ordering custom signs today!

Michael Allen works as Marketing Director in Boston, Massachusetts. He has worked with large companies and local small businesses for more than 20 years. His extensive experience in marketing places him as an expert in helping developing businesses using marketing tactics.

Sign Marketing Guide For Your Lawn Care Business

For the most part, your garden maintenance business grows with its reputation by word of mouth from happy clients leading to increased business. The problem with word of mouth, however, is that it is out of your control. Signage, on the other hand, is an effective marketing strategy that is within your control, and here are some of the best types of marks to use for marketing a garden maintenance business.

Vinyl Banners – Vinyl banners are large, easy to adjust, and quite affordable. They are a great product for garden care companies because they can be easily installed near your high-quality work to show off your skills (of course, with your client’s approval). Another great way to use vinyl banners is to hang them next to your work trailer while you are working. Passing riders will see banners and hopefully contact you!

Car Decals are other great products to use on your trailer. You can print large designs that display your work, along with your important contact information, and apply it directly to the vehicle. If you have a business truck fleet, stickers look unique and unique, and are the best way to identify your garden maintenance business and build a brand.

Car Magnets – If you use an employee’s personal vehicle, or if you want something less permanent, car magnets are still a great way to use cellular marketing for your benefit. You can place it on the door and tub of your truck; make sure they identify your business name and important contact information so customers will know who to contact.

Window Signs-If you have a real business window, you have a great opportunity to use signage. Remember that you sell convenience services – something that your clients can technically do themselves. You want customers to see the value of hiring your business, so they can focus on the things they like. Thus, your window nameplate must have some kind of emotional connection, so that when your viewers see it, they want to come in and hire you right away! Use full-size one-way vision graphics or vinyl decals for large installations. Even window clings can be useful for temporary promotions because they have no adhesive and can be easily removed.

As you can see, there is a product that is perfect for the budget of every lawn care business and desired intention. While the typical forms of advertising such as advertisements and print advertisements can be very expensive, signage is affordable, unique, and pays for itself quickly.

Michael Allen works as Marketing Director in Boston, Massachusetts. He has worked with large companies and local small businesses for more than 20 years. His extensive experience in marketing places him as an expert in helping developing businesses using marketing tactics.