As a contractor or foreman, you may not need to “advertise” your business in a typical way (radio, TV, etc.). Your business grows with the reputation of word of mouth from happy clients leading to increased business. The problem with word of mouth, however, is that it is out of your control. However, one effective form of advertising that you can control is signage. There are a variety of sign products that you can use to market your construction company – here are a few choices.
Vinyl Banners – Because your construction company may not have the actual storefront, it is important to market where you are most visible: at work sites. If your client agrees, place a large vinyl banner in front of your construction site that shows that you are a business that does (or is doing) construction work. If your client disagrees with this, hang a banner in your work trailer when the build is in process. Vinyl banners are very affordable and generate a lot of buzz and attention. Your work must speak for itself, so attract attention in a big way by displaying a special banner.
Window Signs – If your business does have a storefront (or at least a business chain), you will need some form of window signboard to identify it. You don’t have to have a big look to attract customers because your office might be in a large building, but if someone searches for your physical location, they need to know that they are in the right place. Choose traditional forms of business nameplate such as window letters or even something more formal like carved glass to identify your business – print your name, your logo if you have it, and your telephone number.
Car Magnets – Every construction business has at least one work truck that is used to transport material to and from work, so take advantage of this amazing mobile marketing opportunity! Special car magnets in the tailgate and the doors of your truck will identify them as part of your fleet. In many cases, the state transportation department requires you to include your DOT number on your work vehicle, and you may also have a license number or fleet identification, so car signs are a good way to achieve this result. In addition, always register your business name and telephone number if potential customers see your signage.
Car-Decals Car Decals can be as big or as small as you want. They are good for advertising on large trailers, because they apply directly to the body and are much lighter than car magnets. Use the side of your trailer to showcase the quality of your work and your professionalism.
If you have a limited advertising budget, remember that the price of a sign generally varies depending on the size and material used. There are products available to meet every budget, and signage pays for itself with the business it will produce, so take your construction company to the next level by ordering custom signs today!
Michael Allen works as Marketing Director in Boston, Massachusetts. He has worked with large companies and local small businesses for more than 20 years. His extensive experience in marketing places him as an expert in helping developing businesses using marketing tactics.