For Marketing Managers Using Direct Mail

To ensure that the post office accepts your next big direct mail marketing campaign and it gets into your recipients hands, make sure you correctly prepare your newsletters, brochures, magazines, flyers, and other marketing materials for automation rate mailings with a wafer seal or mailing tab. The postal office requires wafer seals to prevent an open edge from jamming high-speed processing equipment at the postal office. Standards for wafer seals are based on basis weight of paper stock used and the location of the folded or bound edge. As an alternative to tabs or wafer seals, the open edge of the length of the mail piece may be continuously glued or spot glued. Continuous glue or spot glue is permissible with single-sheet self-mailers and cards.

Number and location of tabs or wafer seals are specified for particular types of letter-size mail. In all cases, additional tabs may be used.

Wafer seals and mailing tabs must not interfere with recognition of the bar code, rate marking, postage identification, or required address information. In all cases additional tabs or seals may be used. Cellophane tape is not acceptable within the bar code clear zone. Tabs or wafer seals placed in the bar code clear zone must contain a paper face meeting the standards for background reflectance and, if the bar code is not pre-printed by the mailer, the standards for water-based ink.

Managing Your Pets

When it comes to putting your home on the market for sale, it is important that you have all of the proverbial pieces of the puzzle in order. In this regard, if you are a pet owner, there are specific steps that you will need to take in advance of putting your home on the market for sale. By following these steps, you will be able to best ensure that your home is in the best possible position to sell.

In this day and age, and as has been the fact for years, the majority of homeowners in the United States (including in the Tampa real estate market) have at least one pet in their homes. More often than not, the pet of choice is a cat or a dog.

If you are a person who has a pet of some sort in his or her home, you need to understand that for a good number of people looking for homes, the presence of a pet in a residence is a negative factor. There are even a notable number of people in the market for a home who simply will not consider purchasing a home in which a pet previously resided.

Perhaps the most significant factor that you need to understand when it comes to managing pets in your home in advance of putting your home on the market for sale is to make sure that all pet related odors are completely under control. Home sales experts nearly universally agree that nothing works to put off a potential buyer more quickly that unpleasant smells or odors in the home, particularly pet odors.

With this in mind, you will want to make sure that you limit the area in the residence that pets will have access when you are working to sell your home. Moreover, you will want to make certain that such things as litter boxes for cats are maintained in a completely and thoroughly clean state. Indeed, this may require you to empty a litter box daily and wash it out at the same time.

Even though you may find your pet as cute as a button, that does not mean a potential buyer is going to appreciate your companion animal at all. As a result, you must make certain that any pet that you have is out of site when potential buyers will be visiting your home. Indeed, you really will want to seriously consider making sure that the pets are off the property before a potential buyer arrives.

5 Steps to Get Your Marketing Unstuck

Do you get confused over which marketing strategies to use? Want some advice on what you should do first?

Recently one of my clients, a design business, was in the same situation. Partners Steve and Wayne have been in business around 7 years. They are making

good money and have a great reputation in their industry.

The Problem

They do get regular referrals but Steve was worried because they were not getting the sort of referrals they really want. They want new clients who have a

better understanding of the sort of work they do. They want clients who are willing to pay for a quality outcome.

Steve and Wayne were stuck without any purposeful marketing strategies. They could not attract the sort of clients they want.

Remember: No marketing = no control over the future of the business.

The Solution

So how did I get their marketing unstuck?

By following these steps. You can do the same.

(1) Who do you want as clients?

Firstly, lets be clear about which type of clients you really want. In this case Steve and Wayne wanted more educated clients that have done this

sort of thing before, and often have larger budgets to spend.

(2) Develop specific marketing tools.

All businesses, especially service-based businesses and professional service firms, need specific marketing documents they can use during sales

discussions. These marketing documents are usually one or more of:

Fact sheet.

Testimonial page.

About us, or company profile.

Your service process (chart or diagram).

What we do page, explaining the benefits of your approach.

(3) Understand how to use the tools.

You really need to have a clear plan for your sales discussions, starting with what happens at the first point of contact. This is usually a phone

enquiry, personal contact (such as at a networking event) or a referral to you. Map out your strategy. Your objective for these early discussions is to

identify what your prospect really needs, and how likely they are to buy from you.

(4) Create a client-centred proposal format (or quotation).

You do not always need to provide a written proposal or quote. But when you do make sure you follow a format that is clearly focused on helping your

prospect to move forward and commit to you. Do not have too many words, or long-winded explanations of your detailed approach – unless it is essential for

your prospect to know that.

(5) Identify and schedule high-value marketing tactics.

This is where you look at all the options that are suitable – then narrow your choice. But please, use some common sense and discipline to only consider

what is most suitable for your business. Taking out billboard ads all across town, wide and far, is a waste of money if your clients come from your closer

local area.

High-value marketing tactics are the ones that:

Reach your target audience (we identified them in Step 1).

Can communicate a meaningful message about your business (example, radio advertisments are limited in what you can say in 30-seconds).

You can afford to do properly, without cutting the corners and negatively impacting on results (such as paying to exhibit at a trade show, then

skimping on signage, so people can not tell what you offer)

You can monitor for results.

Can create synergy when used in combination with other marketing tactics. (example, a regular newsletter where you can promote upcoming seminar

events).

The final part of this step is to create a schedule, or a marketing action plan. This way you can effectively manage your marketing activities to stay

within your budget, allow time to prepare for each activity to make it as effective as possible (avoiding costly last minute reactions) and easily meet

important deadlines.

Wealth Management and Its Benefits

Wealth management is the amalgamation of the clients’ investments, taxes and estate plans into an all-integrated plan to achieve their individual goals through proper management of their financial resources. It is a discipline of investment advisory that integrates financial planning, investment portfolio management and a number of other financial services. It is also referred to as a high-level form of private banking for those who are quite affluent. To make the most of its strategies, one must have a significant amount of wealth.

Once an individual has accumulated a fair amount of wealth, managing the wealth is the primary concern. It is very important that you manage your wealth so that you can enjoy the security that it can offer. With proper management of your wealth, you can also pass your wealth to the generations that will follow. Turbulent changes in the stock market, bad investments and dishonest money managers can at times hinder all your financial plans. So, it becomes very important to avail of its services of a reliable financial planner.

Wealth management also includes protecting and preserving your wealth. Proper management of wealth begins with finding out your real worth. You must be earning a fancy six digit salary, but if most of it is going out in expenses, then your wealth is not worth that much. When you have gained sufficient knowledge about financial terms and also your actual financial worth, you need to manage your wealth. You would want to distribute your wealth in a manner that it lasts for your lifetime and can also be passed on to your next generation. For proper management of your wealth, you an avail professional wealth management services which will help you distribute your investments in a broad and diverse portfolio. You could invest your wealth in stocks, bonds, investment properties, assets, retirement plans, etc.

This proper management helps you identify your financial goals. When you have an idea about an initial objective while composing your wealth management plan, it becomes more planned and streamlined. The wealth management plan that you have circled down, not only gives you the opportunity to identify your goals, but also helps to set parameters for the achievement of these goals. Also, frequently reviewing your strategies helps in ensuring that your current financial decisions reflect your future goals.