Pay Per Click Marketing & Management

Pay Per Click Marketing & ManagementA very innovative yet advantageous form of marketing your website is to use Pay per Click Search engines. However, it is important that you know how to properly manage your PPC regimen. PPC managing programs let website owners to get popular ranking of their website in the search engine listings especially when competition is so high that it is difficult to even get a decent ranking. However, if you don’t utilize proper management techniques and campaigns, you would end up getting a costly deal.

The benefit of using PPC search engines is that you don’t pay them to advertise your website. Rather, bidding is done on keywords and phrases that are applicable to your website content. Whatever amount you bid, that would be the amount you would pay every time a user clicks on the ad and is directed to your webpage. Since you are paying flat fees for every PPC, it is important that you know how to manage it. Many PPC programs let you state your daily or monthly budgets.

Once your budget has been crossed, your ads are no longer displayed in the search results and so, you are not charged any more. However, some service providing companies use different strategies and leave the ads on till they get the amount of work they need. Then they hold these PPC advertisements so that the work is completed and they want to take more work. Therefore, when managing PPC, one of these strategies should be used to make sure that you don’t go beyond your budget.

Also, it is important that you know the value of a visitor on your website. This would let you budget yourself accordingly so that you don’t exceed spending on the advertisements. Otherwise, this can also lead to a budget deficit. To know the value of your customer, it is important that you know the conversion rate by dividing the average visitors you get every month to the average sales you do every month.

The percentage you get tells you the conversion rate. Now, subtract the average expenses from the average gross revenue and divide it by the average sales to get the net profit from every sale. Then, divide this net profit by the conversion rate. The number you get is the value of every visitor. Now, whenever you bid on the customers, try not to exceed this value.

It is important that regular management of PPC campaign is done. This includes report reviews to analyze how particular keywords effectively drive more traffic to a website, review visitor’s values time to time and test newer keywords for generating more traffic.

It is easy to grasp PPC management once website owners know how it works. This process can be time consuming, but it’s not too complicated. However, if you do not want to spend time doing it, you can outsource it to PPC managers and service agencies which can manage your campaign efficiently and successfully as many of these agencies have the expertise along with the experience of managing PPC for different clients.

Permission Email Marketing Tips for Offline Small Business Owners

Unless your small business is situated under a rock, you’ve probably heard something about email marketing by now, and you may have even wondered if it’s time for your small business to get into it.

In its simplest terms, email marketing means communicating with consumers through email. But there’s a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, “Yes, I’d love to hear from you.”

That’s where permission email marketing comes in. Permission email marketing means giving valuable information to consumers who have requested to receive it. It is the ONLY legitimate way to send an email marketing campaign, and it is the only way your small business can benefit from email marketing.

But how do you get your customers to say “I do”?

If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.

Sounds great. But what if your business is primarily offline, and what if you don’t even have a website?

Many businesses think that’s reason enough to step out of email marketing altogether. But what they’re missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

– Collect business cards, Offer a prize.
This is one of the oldest, most proven methods of collecting customer information in-store. Your prize doesn’t even have to be huge. If you own a restaurant, it can be as simple as a free dinner for two. If you own a hair dresser, it can be as easy a 50% off coupon towards their next cut. The beauty here is that customers who submit their business cards have expressed genuine interest in your products or services. So when you contact them by email with further offers, you know you’re talking to people who want to buy what you’re selling.

The one thing to keep in mind here is that you MUST inform users that by submitting their business cards, they are agreeing to receive email communication from you. This can be as simple as adding a sign to the business card drop-off box saying: “We will send you an email to notify you if you have won. We may also send you periodical emails with special offers and announcements. If you do not wish to receive emails from us, please write ‘No Email’ on your business card.”

– Start a V.I.P. Club
Many consumers like the idea of belonging to something exclusive, and receiving offers that are extended only to a select group of people. The labor on your part is minimal. It’s as easy as keeping a notebook by the cashier. As a customer comes up to complete a purchase, casually tell them about your businesses’ V.I.P. Club and ask them if they would like to join. Customers will appreciate this if you position it as a rewards club, or a way to say “Thank you, we love to have you around” to your most loyal customers. Of course, you should offer V.I.P. Club membership to any of your consumers, as you may find, once you start emailing them offers, that’s a great way to build your most loyal customers. Make sure the offers you send them are, in fact, exclusive, and that you email V.I.P. Club members often enough, but not too often to become annoying (once or twice a month is usually a good interval).

Again, when you’re collecting customer emails for the V.I.P. Club, make sure your customers know they’re signing up to receive email offers from you.


These are just some ideas to get your permission email marketing subscriber list started. The best news here is that compiling a list is actually the toughest part of managing an email marketing campaign. As long as you’re using an email marketing manager program that’s specifically designed for small businesses like yours, the rest of the process is a breeze.

Creating a campaign involves little more than selecting a professionally-designed template, typing text and choosing a few good images. Your campaigns will be scheduled and sent automatically, so you’ll never have to worry about being involved in that part.

What you will get to do (and this is probably the most exciting and most rewarding part of email marketing), is analyze your campaign after it’s been sent. You’ll be able to see how many people opened your email message, how many people clicked on each link within the message and, best of all, exactly who did what. Now that’s what we call accurate, detailed, and immediate consumer research (you actually get to track your consumers’ actions from the exact moment they happen). And while you would previously pay a fortune just to get this research data, today your small business can send professional email marketing campaigns and track detailed consumer behavior for less than it would cost you to print store flyers.

Marketing Strategies and Tips to Reach Your Target Audience

In order to increase and maintain its market share, a company must improve the quality of its goods and services. A well designed product that meets the demands of its customers is important for effective marketing but not enough to ensure marketing success.

Consumers need also to know that the product is available and must understand its benefits and advantage over the competition. Advertising should appeal to the feelings of customers. Price is probably the most common appeal. Others seek to arouse a desire for style, beauty and time-saving devices. While others are directed towards emotions, fears of being left out and pride of ownership.

When the role of advertising in a company promotion strategy is established, then the target audiences are selected. In addition, specific objectives are set, like setting a budget or choosing a mode of marketing, whose establishment enables advertising to fulfill its role. Business promotion is viewed as a communication process between the company and its target audience. Informing, reminding, and advocating are the purposes of business promotion component integrated in the marketing mix.

The marketing management must review the key strengths and weaknesses of each major marketing tool to emphasize the importance of blending the different tools into the advertising campaign.

Once a marketing plan has been reached, action to implement the promotion strategies needs to be taken immediately. Advertising is perhaps the most convenient tool of marketing as it reaches huge markets. Nevertheless, apart from advertising, other tools such as direct selling, publicity and sales promotion should also be applied. All these marketing tools should be appealing and convincing enough to attract customers.

Creative Marketing Management Leadership

To some, it means bottom line only. To me, it means increasing teamwork, building communication systems that work, centralizing a message, generating a consistent message and assuring the fundamentals are clearly communicated within your company first to maintain a marketing edge, which then makes your bottom line healthy. With these fundamentals in place, good creative and honest communications can be created.

This includes and makes necessary on my behalf, the need to understand management goals and to then be able to lead your creative marketing team in implementing those goals. You will receive experience which provides significant value to your company in my ability to conceptualize, articulate and implement strategic creative across a broad range of marketing initiatives, including creative, print, direct mail, advertising, brand identity and the internet and it’s increasingly large share of the world’s markets.

You will receive a proven ability to lead a creative team in achieving company visions, and this provides companies we work with well trained knowledge based staff with clear company visions.

This is an investment in your company, not an outsourcing of knowledge.

Part of my philosophy is the need for leaders to trust that their staff have a vested interest in the organization and given the right information regarding revenue and business models, will act in the best interest of the company. To that end, your company will enjoy working with a leader which empowers staff and encourages them to get out into the organization and learn more about the company and be more a part of each and every initiative implemented as a team.

In order for company’s to be successful, they must have good communications, and my experience will bring that to the forefront.

To nurture and mentor individuals in understanding where their piece of the marketing puzzle is most important and keeps staff working within their core competencies, and this helps build great creative and marketing.