Monthly Archives: November 2014

Advantages And Disadvantages Of Direct Marketing

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

Advantages:
– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

Disadvantages:
– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

A Home Based Business That Can Make You a Lot of Money

It is a fact that a lot of people are trying to think of ways to earn some cash. One way to do so is by starting their online home based business. You will see that there are a lot of home based businesses that you can invest in but none can compare to the success of affiliate marketing. So, just what is affiliate marketing and why is it a very successful type of home based business?

Basically, affiliate marketing is where you get paid if you make a referral. You will earn through a commission. The great thing about affiliate marketing is that you don’t actually have to have a product or service to sell. All you need to do is advertise or market it.

When it comes to affiliate programs, you will find lots of it in the internet. So, what do you need to start an affiliate marketing business online? First of all, you will need a website or a blog website. Your website or blogsite should have a specific theme discussing a specific subject. For example, if you love cars, try to discuss things like auto repair, engines, car accessories, and other thing related in your website.

What you’re basically doing is you are generating traffic in your website. Once you think that you generated enough daily traffic then it is time for you to affiliate with another website that sells things that are related to what you are discussing in your website.

When visitors in your website click on the link of your affiliate website and purchase a product, you will automatically earn a commission. Imagine having thousands of visitors a day and hundreds of them purchases from your affiliate website?

As you can see, affiliate marketing can make you a lot of money. In fact, some people who do affiliate marketing online earn as much as a thousand dollars a day.

Always remember that in affiliate marketing, targeted traffic is the key. To get targeted traffic flowing in your website, you need to be able to promote your website in the internet. With the amount of people doing the same thing, you have to make your website stand out from the rest.

On the first few months of affiliate marketing, you will need to work hard in order to make your website known. Try writing articles and publish them on article publishing websites. You should also work hard on search engine optimization in order to get your website on the first page of search results.

Once you get targeted traffic, then you can expect to start earning a lot of money.

So, if you are asking what affiliate marketing is, all you need to do is remember all the things mentioned.

Affiliate marketing is a great home based business that can earn you a lot of money. However, because of its popularity, you also need to work hard in order to keep your website or blogsite known and you have to work in order to keep it that way. Try updating your website at least twice a week. By doing so, you will generate loyal visitors and you will also be able to attract more people to visit your website and click on the link of your affiliate program

Social Media Marketing Manager

Social Media Marketing Manager

What Social Media Managers Do?

A social media manager simply manages the social media networking and marketing on behalf of individuals and organisations.

Social media is this year’s black and the most cutting edge form of marketing and networking. Why? Because it takes us back to basics, back to real time two way communication.

Done well it is about communication to and from a service or product provider and customers. It is about finding out the needs of the customer through direct communication and following trends. This is done through various platforms like blogging and websites, networking sites like Twitter and Facebook, video and podcasting sites, online radio blogging and live streaming sites, customer reviews and book-marking sites. After all, you only have one reputation.

As you can imagine, that takes quite a bit of work, some technical skill, an ability to write well and the discipline to maintain it all. Many businesses do not have the time or are lacking some of the skills to do this well. Some people would argue that unless these platforms are maintained regularly and kept dynamic and fresh that it is better not to do it at all. It is also important that businesses understand web etiquette and best practice when making posts or submitting articles and videos.

A social media manager has a number of roles and can offer a wide range of services.

These can include training individuals and organisations or managing the whole thing.

Management involves:

• helping people to set up a social network package
• explaining the interconnections between the various platforms
• creating a routine and schedule for posting
• helping to streamline existing routines
• making them more efficient or partially or completely managing all of the social media and networking

A social media manager becomes the front line of customer service and can pick up communications from existing or potential customers and feed them to the appropriate person.

The manager can also keep an eye out for any potentially damaging or incorrect information that is being posted by others. A good manager will gain an excellent understanding of the business and be able to spot opportunities as they arise, plant seeds and connect with the right people. He or she can deliver content, build links, network and translate digital information from the online community.

The Perfect Home Based Business

When one searches for a home based business in a search engine there will be millions of results that appear. You’ll find business opportunities ranging from paid surveys to selling information products all promising that you’ll be making $50-$10,000 per month.

Now it is absolutely possible to make big money in network marketing. The only thing that separates the people who make $50 per month from the people who make $10,000+ per month is desire.

You have to have a burning desire to get out of the rat race in order to be successful in any home based business. Now let’s take a look at why network marketing is the perfect home based business.

1) Low cost entry. Most network marketing companies charge from $50-$300 to become an independent distributor with them. This is a blessing and at the same time a curse because since it costs very little to start people tend to treat it like a hobby instead of a business. If you treat your business like a hobby it will pay you like a hobby. If you treat it like a business it will pay you like a business.

2) You can start part-time. Unlike a traditional brick and mortar business you can begin your network marketing business part-time. As your business grows and generates profits you can say good-bye to your J.O.B. and start working full-time on your fortune. The amount of time you want to spend on your business is up to you there is no boss dictating your schedule.

3) No inventory stockpile. The only thing a distributor has to worry about is selling product. Once you make a sell the network marketing company you represent ship’s the product to your customer. It’s infinitely easier if you redirect your customer to a website to fill in their information.

4) Residual income. This is the best part about network marketing. As your business grows and you recruit independent distributors into your downline every product or membership they sell you get a percentage of that sell. This is called leverage. The bigger your downline get’s the less time and money you have to spend advertising because your leveraging other people’s money and time to promote the companies products.

If you can recruit two people into your network marketing business and then those two people go out and recruit two more people and those people do the same by the end of year one you’ll be one of those network marketers who make $10,000+ per month. No other home based business opportunity out there can make you as much money as network marketing.