Monthly Archives: July 2014

The Single Most Important Part in Growing a Home Based Business

No matter what kind of home based business you are in or considering, we need to address the one single, most important role as a home based business owner… So what is the single most important part in growing a home based business?

I bet the list would be long if we opened it up for discussion. Fact is that survival of your business requires profits, and profits come from sale. Yes, sale. Actually I would rather call it marketing; the term you use to describe the activity that generates you profit is up to you. The reason I state that it’s marketing and not sale, is because I don’t want to sell anybody anything.

The way a salesman and a marketer get the sale is totally different:

Salesman example:
A sale happens when you create the demand and then fill it with the supply (whatever you’re offering)

Marketer example:
A sale happens when you find the demand and then fill it with the supply (whatever you’re offering)

Which one will you rather be? Someone who try to create the demand and convince people that they need your product or service, or would you rather find people who already have an interest in your offerings?

It doesn’t matter which approach you choose, the single most important part in growing a home based business is to get sales. So which did you choose? Are you a salesman or a marketer? If you want the quickest and easiest way, I suggest you become a marketer. Which leaves us with the fact that the single most important part in growing a home based business is marketing.

Marketing, without doubt, is the most important thing you can and should be doing for your business.

This is what keeps your business alive, if you do not market your business your business has no business being a business. This is what feeds you. It’s what keeps the lights on, puts the food on the table and pay the rent.

You can have the best product or service in the world, but if nobody knows about it what good does it do your business that your products and services are outstanding. Without effective marketing in place everything else is unnecessary.

If you are not moving your products, it’s totally irrelevant what kind of product you offer, even if it’s the best product in the world in that particular niche-market. If you’re not moving your products, generating sales – MARKETING, nothing else matters.

So how does one become an incredible marketer? If you are in a network marketing business, your company has all these tools for you to put to use. But are they really effective? These marketing materials are created with the intention to market the company – not your business and no it’s not the same thing. Your business and your parent company are two separate entities.

The single most important tool a home based business owner can ever learn to use is how to be a better marketer. When done correctly you, as a marketer, will have prospects approaching you, reaching out for more information from YOU. They want to know more about YOUR business. This is the key to growing a successful home based business.

How I Revved Up a Stalled Home Based Business Without Any Cash!

I was experiencing a stalled home based business after 15 years of following my network marketing company’s training methods in the hope of growing a solid and prosperous home-based business for myself. I didn’t know it at the time, but the methods and techniques that they were teaching me were outdated and for the benefit of the company, not me. I spent thousands of dollars on local and company sponsored trainings, CD’s, brochures, pamphlets and advertising. For 15 years, my wheels were just spinning.

When I was finally taught that I needed to keep detailed track of my gauges for my home based business, I realized that the latest and greatest internet program I had signed up for was directing me down a road of debt I didn’t want to travel. After about 6 months, I discovered I was spending a lot more money that I was receiving. The only advice I received was to keep spending money on their lead system, as much as $2,500 a month plus. That’s a classic one…the more money you spend, the more you will make. That’s about as far from the truth as you can get.

Since I had a passion for the products I distributed, I did not want to quit my business. My slowly dwindling checking and savings account inspired me to quit my training program and look for some other way of being educated. I didn’t want to go back to flyering every parking lot I drove past, or attending monthly meetings that my guests never showed up to, so I decided to look beyond my company for training for my home based business.

What I found was a system that offered me proper marketing education with a money back guarantee if it didn’t help me generate an additional $50,000 in my first year. It cost some money up front, but the money I saved from not having to implement the techniques I used to use made up for it. Not only that, but how could I pass up a chance to get it all back if it didn’t work? My company never offered me a deal like that.

I decided to put the start-up fee on a credit card with no interest for a year so that I didn’t need to put out any cash up front. With the proper education I could earn enough money each month to pay off my credit card. I figured if it didn’t work, I’d be able to get a refund in time to pay it all off without any worries of going into debt. I didn’t make money for the first two months because I focused on learning their techniques and changing my way of thinking. During the second week of my third month I was able to pay off the entire balance of the credit card, and I sliced it in half with a pair of scissors.

I didn’t profit an additional $50,000 my first year, but I did profit $10,000. Do you think I asked for my money back? Absolutely not. The training I paid for when I signed up will be available to me for the rest of my life. Since the trainers who educate the members of my program keep current with the latest techniques, I will never have to worry about finding out how to implement the latest tricks of the trade. It will always be at my fingertips.

What I learned for the first two months of my training program was mind boggling. It changed my way of thinking about Network Marketing completely. When you step away from your company, you begin to see it for what it was. It didn’t make me hate my products or the company, but it make me understand how things work. Keeping your blinders on and believing there are no weeds in your garden is a counter productive way to do business in network marketing.

All of the techniques I was taught by my company kept my business spinning like a tire stuck in the mud and creating a stalled home based business. The reason they don’t work to grow a business is because they are designed to keep the big company afloat. Proper marketing education takes more time and effort than companies are willing to provide because it doesn’t bring in sales right away. They want you to get their message out to the masses, and the quicker you do it, the better for them. Even if you quit after a month, you’re sure to leave behind one or two customers.

This doesn’t mean your company wants you to fail. All they are really responsible for is providing you with products to sell. It’s up to you to decide where you can get the best marketing education. If you decide to jump from one fad technique to the next, you’ll probably only have a dwindling savings account to show for it. Marketing is not about fads, it’s about knowing your target audience enough to satisfy their wants, needs and desires.

If your company isn’t teaching you how to properly use the internet (and I’m not talking about just buying a fancy website and putting it out into cyber land), how to use pay-per-click advertising to reach your target audience, or other proven techniques like blogging and YouTube, you should find a training program that will. The program I found offers your money back if you don’t succeed. Does yours?

In the world of today where rising costs are putting holes in our pockets faster than ever, finding a program that will rev up your stalled home based business without cash and allow you to learn on borrowed money with a guarantee is not a luxury. It’s a necessity.

Guaranteed Success in a Home Based Business

Have you read the numbers? 90% of people who attempt a Florida home based internet business fail. Those numbers hold true for other business owners as well.

What a depressing and demoralizing figure. If you attempt to start your own business, failure is almost guaranteed? Why on earth would you even try?

Well, the reason you should try is because if you are in the 10% that win, the positive change in your life is beyond anything you can possibly comprehend.

Just imagine for a moment. You can wake up when you’re done sleeping. You can take a vacation whenever you want for as long as you want. You can live in the home of your dreams. You can do the things you want without ever having to worry about the cost.

That’s the reward of being in the 10%. That’s why you should try.

So, is there a way to ensure that you make it into that elite 10% group? The answer is, YES.

First, let’s look at why most people end up in the 90% category. While hundreds of pages could be written on that subject, let me sum it up very simply. They failed to move enough product to pay for their expenses with money left over. In a nut shell, that’s the reason.

So, why does that happen? Again, hundreds of pages can be written about that. However, in the interest of time, allow me to sum it up again. They did not know how to communicate to enough people, for the right cost, to move the amount product needed to pay for reaching those people.

An extreme example to help illustrate the point; if you want to sell 1 candy bar, and you reach people by running a television commercial during the Super Bowl, you’re going to find someone to buy the candy bar. However, that $3 sale will not cover the multi-million dollar expense of finding that one person.

Again, most home business owners are not running Super Bowl commercials. However, the principle holds true. More money is spent trying to find people than is brought in from those who sign on the dotted line.

Solve that problem, and you are GUARANTEED success. It’s that simple.

So, how do you start a Florida home based internet business where you KNOW you are guaranteed success? Well, you need to reach as many people as possible for a little money as possible.

The advantage of starting an internet home based business is that the internet allows you to reach the whole world for FREE.

Almost every home in America has internet access. Many do in other countries as well. This web of connections allows you to reach people in a way that was never possible before in human history.

Many home business owners will spend hundreds and even thousands of dollars placing ads and buying leads. Most home business owners believe this is what internet marketing is. Once again, most spend more on advertising than they bring in. Therefore, they fail.

The truth is that TRUE internet marketing is FREE. Yes, free…costs you no money.

So, let’s look at our previous example. If you reach the same amount of people as a Super Bowl ad reaches, and it costs you no money to do it, how much product do you have to move in order make more than you spend on advertising? I think the answer to that is obvious.

What’s required to have guaranteed success in a Florida home based internet business? Learn how to market to millions of people, on the internet, for free. Before you start, you need to seek out partners who have experience in internet marketing. If you don’t, you probably will not succeed trying to learn how to do this by trial and error.

Qualities of Good Internet Marketing Home Based Business Systems

There are many internet marketing home based businesses available offering a variety of business systems that promises big incomes. It might overwhelming for you as a newbie, or even seasoned business owner, to decide on which one to follow. I will show you the qualities that you need to consider that will maximize your profits.

Experience

It is important to look at the profile of the company that you will partner with to build your internet marketing home business. Mainly, you need to look at the biography of the CEO to see his achievements. Besides, you need to check who of the top marketers are part of the company. The more experts there are, the more robust and stable is the business model system that they will offer you.

Training

You should check about the type of learning and practices you are going to get. Are the internet marketing trainings going to be focused on online advertising or organic search engine optimization (SEO) or pay-per-click (PPC) methods or social media or web optimization? Are there any offline marketing trainings to complement them? The more techniques you acquire, the better your chances of achieving a better success.

Ongoing Support

Whether you are a newbie or a seasoned pro, it is a must that you work with a coach or mentor on a continuous basis. Besides, given the fast change in the technology and the ongoing improvement of the internet tools, you will need the support to evolve the business system and stay ahead of the competition.

Proven Sales

A good business model has to undergo multiple tests and constantly be optimized to maximize the Return On Investment (ROI). Therefore, part of the training should incorporate success stories of sales from the team members to prove that the system is working and identify areas for improvements.

Speed and Efficiency

For the internet marketing home based business system to be productive and generate big profits, it has to be as close to automation as possible. Automation is essential to expand your marketing arsenal and gain large customer base.

Simplicity

Another key component for good quality system is to keep it simple. Otherwise, it will become time consuming and keep you away from maximizing your profit.

Culture of Teamwork

Teamwork is essential to the success of any system. Exchanging best practices and new ideas are critical to constantly improve the business. Home businesses with the best compensation plans create the most productive teamwork collaborations.