No matter what kind of home based business you are in or considering, we need to address the one single, most important role as a home based business owner… So what is the single most important part in growing a home based business?
I bet the list would be long if we opened it up for discussion. Fact is that survival of your business requires profits, and profits come from sale. Yes, sale. Actually I would rather call it marketing; the term you use to describe the activity that generates you profit is up to you. The reason I state that it’s marketing and not sale, is because I don’t want to sell anybody anything.
The way a salesman and a marketer get the sale is totally different:
A sale happens when you create the demand and then fill it with the supply (whatever you’re offering)
A sale happens when you find the demand and then fill it with the supply (whatever you’re offering)
Which one will you rather be? Someone who try to create the demand and convince people that they need your product or service, or would you rather find people who already have an interest in your offerings?
It doesn’t matter which approach you choose, the single most important part in growing a home based business is to get sales. So which did you choose? Are you a salesman or a marketer? If you want the quickest and easiest way, I suggest you become a marketer. Which leaves us with the fact that the single most important part in growing a home based business is marketing.
Marketing, without doubt, is the most important thing you can and should be doing for your business.
This is what keeps your business alive, if you do not market your business your business has no business being a business. This is what feeds you. It’s what keeps the lights on, puts the food on the table and pay the rent.
You can have the best product or service in the world, but if nobody knows about it what good does it do your business that your products and services are outstanding. Without effective marketing in place everything else is unnecessary.
If you are not moving your products, it’s totally irrelevant what kind of product you offer, even if it’s the best product in the world in that particular niche-market. If you’re not moving your products, generating sales – MARKETING, nothing else matters.
So how does one become an incredible marketer? If you are in a network marketing business, your company has all these tools for you to put to use. But are they really effective? These marketing materials are created with the intention to market the company – not your business and no it’s not the same thing. Your business and your parent company are two separate entities.
The single most important tool a home based business owner can ever learn to use is how to be a better marketer. When done correctly you, as a marketer, will have prospects approaching you, reaching out for more information from YOU. They want to know more about YOUR business. This is the key to growing a successful home based business.